Web-Gen — intent to website
The flagship of webgen, our three-person studio: describe the site you want in plain words, and Web-Gen turns that brief into a fully laid-out, ready-to-ship website.
The problem
Getting a website made is still slow and expensive for most small businesses. You either fight a generic site-builder and its templates, or you hire an agency and wait weeks for a first version. In both cases, the hardest part gets lost in translation: what you actually meant.
Large language models changed that equation. If a model can understand intent, then a plain-language brief — “a warm landing page for my bakery, with our story and opening hours” — contains everything needed to design a site. The missing piece was the machinery to go from that sentence to real, structured pages.
What we built
Web-Gen is an intent-to-website generator: one flow takes a text brief, extracts the intent, plans the site structure, and renders a fully laid-out website. No canvas, no drag-and-drop — the brief is the interface.
Multi-step prompting turns a brief into structure
Generated layouts rendered as real components
App Router, streaming, deployed on Vercel
Built by the webgen studio — Elias, Noam & Charles
My role
webgen is three friends — Noam, Charles and me — and no one gets to do just one job. I work across the product: LLM orchestration and prompt design, the Next.js front end, and the pipeline that turns generated structure into rendered UI. The same AI-native workflow I use at Nokia — Cursor, Claude, agents — is how we ship here, at startup speed.
What it unlocked
Web-Gen became the engine of the studio. Around it, we shipped real products for real clients — each one proof that a three-person team with an AI-native workflow can deliver production software:
Want the full story?
Web-Gen is one chapter — the portfolio reads like a book, from a Minecraft kid to production AI systems at Nokia.